The mission of VisitDallas is market Dallas as the ideal market to favorably impact the Dallas economy through meetings and tourism. Our efforts have significantly increased awareness of Dallas as one of the top convention and leisure destinations in the nation. Thanks to the efforts of VisitDallas, more than 44 million people visit the area each year with direct spending totaling $7.4 billion. Tourism provides the area with an estimated 87,000 jobs. VisitDallas is an independent, not-for-profit organization.
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